- 1 What is WordPress?
- 2 What is SEO?
- 3 Basic of WordPress SEO
- 4 Conclusion:
SEO has a great impact on your content, likewise there is an equal importance of WordPress for people who are looking forward to enhance their reach on any platform.
What is WordPress?
WordPress started as a blogging program or plan in 2003. But after that it’s turned to become a dynamic and flexible solution to run whole websites, and now it’s also skilled and capable and proficient to being used as a electronic commerce solution.
WordPress is the world’s most liked and popular content management system, which runs 35% of the entire internet and powers many of the websites you used to browse every day, like including BBC America, Time.com, and TechCrunch. Even the companies like Rolling Stones are using WordPress for their official website. If it works for these well known global giants then it could really consider as a global website or content manager solution for developers.
What is SEO?
Well SEO is the Short form of Search Engine Optimization. SEO is a program or master plan to get more traffic and being higher in search result page, which is more used nowadays by website owners.
Basic of WordPress SEO
- Change your permalink in WordPress
- Choose a SEO friendly WordPress Theme
- Choose a SEO friendly Plugin
- Decide your preferred Domain
- Turn on Breadcrumbs
- Optimize Images
- Optimize Comments
A permalink is a URL for a specific page, post or blog on any website. Permalinks clearly shows what you blog or post is in actual (In the URL or link itself), so that your visitors could know that what they are clicking.
You should also change your permalink to upgrade search engine optimization not only for better user experience. Search engine read permalinks to dictate whether your website has answer to certain search quarries or not.
By default wordPress uses the permalinks like: http://domain.com/?p=123. But you need to be sure that your permalink is most SEO friendly one or not. WordPress gives you a numbers of different options for making URLs. To change your permalinks to containing an exact description of your content, go to your WordPress dashboard, and click “Settings” and then “Permalinks”.
Choose a SEO- Friendly WordPress theme:-
We should keep it in mind that when we are choosing our WordPress theme, SEO is usually at the top, The WordPress Theme must be SEO-Friendly one.
When we first install WordPress, We will see the platforms default theme. There is much chance that we will not like to use that theme for our site. There are thousands of free themes available in the dashboard of WordPress and many more premium themes as well. We need to choose that carefully or alertly, or we could end up using one which is not SEO-Friendly.
Choose a SEO-Friendly Plugin:-
Those who get plugin happy and start installing plugin after plugin, they should stop. It is the worst strategy which is most used nowadays.
When you start loading over your WordPress website with plugins, you bring all their things with them. Too many plugins can create needless or unnecessary code bloat, heavy markup and meaningless code that can cause a down in page speed.
When it comes to choosing the best WordPress SEO plugin, people can most likely to choose the most popular SEO plugins named:- All In One (ALOSEO) or Yoast SEO.
AIOSEO is that one WordPress SEO plugin which used on over 3 million websites. Just like this Yoast is also very well known plugin for WordPress SEO which is mostly use by WordPress site users.
Determine your Preferred Domain:-
When choosing your preferred domain, you’re choosing between two things:
www vs. non-www
Let’s set this record straight — there is no SEO advantage to having www or non-www when setting your preferred domain.
I don’t use www on my personal website
In the past, www came standard when forming your website.
If you’re a huge company with abundance of site traffic, you may want to opt for the www version of your preferred domain. With a www version, you can have a CNAME record to help redirect traffic for failovers.
Turn on Breadcrumbs:-
SEO amateurs and pros alike know that breadcrumbs are often as forgotten as printing those MapQuest directions back in the early 2000s.
It’s necessary to know that I’m not talking about the breadcrumbs you use on chicken pram. I’m talking about the type of breadcrumbs which appears at the top of a website or under the navigation bar.
If you’ve got the Yoast SEO plugin installed, implementing breadcrumbs can be done in less than 5 minutes.
Simply go to Yoast SEO > Search Appearance > Breadcrumbs > Enabled.
Decide to Enable or Disable Comments in WordPress:-
Do you enable or disable comments in WordPress? This is a tough decision to make and it depends on the current state of your WordPress website.
If you’ve already got comments on your site, Google’s John Mueller says removing comments does impact rankings. You may wish to keep them, depending on how unwanted the comments are.
If you don’t have comments enabled, you may want to keep it that way. Google’s Matt Cutts shared that comments with bad spelling and grammar can affect rankings.
In brief, it’s up to you to decide whether your site vision is coupled with comments.
To enable or disable comments in WordPress, head over to Settings > Discussion
Optimize your image:-
You can optimize pretty much everything on your WordPress website, consisting your images. To optimize images, use Image-Alt-Text. Search engines read Image-Alt-Text, which are interpretation of your images, to categorize your site and discover whether or not your images have the information being searched for by users.
The simplest way to add Image-Alt-Text to your images is through an SEO plugin, such as SEO Optimized Images. You can always read through the list of your current plugins’ features to ensure they allow you to add Image-Alt-Text.
No matter which plugin you install, the area in which you enter your Image-Alt-Text will look something like this:
You should enter your specifications in the “Alt text” section. When you are adding Image-Alt-Text and you have a description that is multiple words long, use dashes to separate the words. This tells the search engines that you’re writing various different words.
For example, if you’re narrating a picture of HubSpot’s WordPress Contact Form Builder plugin, your Image-Alt-Text should look something like this: “WordPress-Contact-Form-Builder”, not “WordPressContactFormBuilder” or “WordPress_Contact_Form_Builder”. If you do this, WordPress will read your description as one word.
Back To You
Anyone can upgrade their WordPress website’s SEO. By executing some or all of the simple tips from this guide, you will enhance your website’s authority and ranking on all search engines — and when you achieve this, you’ll experience an increase in website visitors, leads, and conversions.