Difference between SEO vs SEM in digital marketing

Difference between SEO vs SEM in digital marketing

In the following article, we will not only talk about the key differences between SEM and SEO but also talk about almost everything important there is to know about the two topics and how they work as well as complement each other to reap benefits for you as well as...
Is PPC the perfect marketing strategy?

Is PPC the perfect marketing strategy?

If you are out here looking for whether PPC is actually a good marketing strategy or not. Then I guess it is safe for me to assume that you already have a little knowledge of what PPC actually is and what it has to offer for your business and you. However, if you are...
Google My Business – A necessary tool

Google My Business – A necessary tool

It does not matter what kind of a Business you own or where you own it. As long as you are able to reach your target audience, it always works for your as well as your business’ benefit. Today, when every little thing from big to small has become digital, not having...
How important is an SEO strategy?

How important is an SEO strategy?

Very very important!   No matter what you are doing, be it an online business or a niche blog of your own or simply spreading out information and content online. If it has ‘online’ anywhere near or close to it, it is as crucial as oxygen to a living being.  ...
Is cold emailing still relevant?

Is cold emailing still relevant?

With the growing number of different types of marketing strategies and tools coming up everyday, cold emailing to many might not seem like a very effective strategy to attract and bring in new customers for your business. And I guess it is not even wrong to think so...